See Inside The $350 Million Mobile Ad Company Twitter Bought Right Before Its IPO

While Twitter's IPO is going to be a huge step forward for the company, its acquisition of mobile ad platform MoPub last week could be what makes the difference between a flat entrance to the market and a successful opening. MoPub is going to help Twitter with its real-time bidding adtech offering, and it could lead eventually to an internal Twitter ad exchange or an external Twitter ad network. Twitter's revenues are likely around $1 billion per year. MoPub, which is based in San Francisco, has...